Nutrition is a source of health and the skin’s best ally. Scientific studies (1) have clearly demonstrated it: whether we like it or not, the microbiota plays a central role in our well-being and in the condition of our skin. Other research has also shown that nutritional supplementation is beneficial in preventing the effects of free radicals such as UV rays on skin aging and skin reactions.
To make the ritual more effective, Phyltres has chosen to overturn traditional beauty codes and put the spotlight on a natural, made-in-France, responsible “In & Out” beauty approach. By combining gastronomic shots, cosmetic care and oral supplements, you help improve your skin’s condition and radiance. Inner beauty eventually shows on the outside!
An innovative and validated concept
After two and a half years of research and development, Phyltres launched its “In & Out” beauty concept. Throughout the creation cycle, we assessed the interest of our community and consumers (2) in a new “beauty gesture”: drinking a gastronomic shot designed to smooth the skin, soothe it, or enhance its radiance, in addition to a skincare product applied to the skin. Jackpot! 97% of consumers were receptive to this new beauty and well-being ritual, which they described as “innovative”. Focused on naturalness and French origin, Phyltres’ stance is seen as a guarantee of quality and, according to them, one of its strengths, by 100%!
Perceived and proven effectiveness
As for the specific features of the Phyltres offer, 97% of consumers approve of the use of rose water in the shots and their enrichment with vitamins and minerals. 83% are also drawn to the fact that the recipes are created by Michelin-starred chefs, and 95% appreciate that they are validated by a micro-nutritionist.
Having one shot a day, as part of a seven-day cure, is considered acceptable by 66% of consumers, although some would like to extend it out of indulgence or depending on the condition of their skin. They absolutely love the volume (50 ml) and the packaging of the shot. 86% of the panel adore these small individual glass bottles.
But what really mattered to us and rightly so, was evaluating the perceived effectiveness of the cures among the panelists and the improvement in their skin’s condition. The results are compelling in every respect. Now it’s your turn to discover them, ritual by ritual, and to take a look at the tests carried out by consumers on the Out products. They are also worth discovering… and deserve your full attention!
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Sources : 1 - Piccardi N, Manissier P. Nutrition and nutritional supplementation: Impact on skin health and beauty. Dermato-endocrinology. 2009 Sep;1(5):271-274. DOI: 10.4161/derm.1.5.9706.
2 - Test carried out by an independent sensory analysis laboratory with a panel of 40 consumers, mostly aged between 30 and 59, between 9 and 30 May 2022. These panelists followed a 7-day cure at home to assess the improvement in their skin’s condition, their overall satisfaction with the cure, and the organoleptic characteristics of the shots to be tasted. The innovative “In & Out” beauty concept launched by Phyltres was also tested before and after the cure. |